SWPER™

Human taste.
SWPER-human output.

Every Swper project is led by one senior designer who designs the part people use and then builds it.

Live since July 2026

ffeibr, part of Transport for Wales

The new home of a Welsh national fibre network.

Previously

Channel 4 Intel NatWest Skedulo Medela ustwo

Based in Cardiff, Wales.

SWPER

The person who decides is the person who makes.

How it works

Building a product is mostly handoffs. Someone designs it, someone else builds it, and what ships is a slightly worse version of what was agreed, three weeks late.

We do both halves. We design the part people actually use, product or site, then we build it: same week, same person, nothing lost in between. You get the real thing early enough to learn from it and change it. Fixed price for the result, and you own everything we make.

Started and led by Matt Pollitt, a product designer since 2008, now rebuilding how the whole job gets done with AI. Based at Tramshed Tech, Cardiff.

Mostly fintech, regulated SaaS and public-sector products: places where getting it wrong is expensive.

Matt delivered what would have been a team's work, and did it better and quicker. It all comes through him, so he can advise and direct far more knowledgeably than if it came through a committee.
Owain Taylor-ShawHead of Sales, Business Development & Marketing, ffeibr

A national fibre network,
one accountable name.

The proof

ffeibr.wales. Moved off borrowed hosting onto a bilingual site its own team publishes to, with a gate that makes a half-translated page impossible. Fixed price. Live 30 July 2026.

Read the case study

Contact

We read every one and reply ourselves. Then it's twenty minutes on a call, no deck.

or email human@swper.studio